Summary
Think of 4x4 pick-ups and you can conjure up visions of videos featuring bearded rockers ZZ Top, leggy blondes, Confederate flags and rednecks.
But that vision is changing with the new breed of pick-up, especially Isuzu's sparky newcomer and rivals from Mitsubishi, Nissan, Ford and Mazda.See the full content of this document
Extract
It's a New Breed
Isuzu's new kid on the block won't be a star of its own videos, but in the rugged 4x4 'lifestyle' market it is one of the most attra...
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