Summary
Car buyers look out ( Big Brother is watching you! New electronic equipment enables garages to monitor the number of people entering their dealership against orders taken, and to analyse peaks and troughs of activity in the sales, service and parts departments.
Tracking and evaluating the movement of customers in car dealerships is said to have been almost impossible due to a lack of appropriate technology, but not any more.See the full content of this document
Extract
Big Brother Is Watching
The organisation behind it, PeopleCount, claims it will help dealers to optimise b...
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