Bid to Butter Up the Weather

Summary


A staggering 200,000 litres of hot water were used to hide freak snow conditions in order for butter brand Lurpak to film its latest advertising campaign.

On set in the supposedly sunny Norwegian village of Fredrikstad, the film crew shooting the new Lurpak adverts were faced with seven inches of snow, the heaviest snowfall in 40 years.

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Bid to Butter Up the Weather

Drastic measures had to be taken in o...

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